Best Suds - Mockup
A bubbly personal care BFF for those who have all the skincare for their face but not their bodies. An easy-to-approach body care brand featuring contemporary design to target Gen Z and their penchant for standing out. (best suds…like best buds, get it?)
TOOLS
Adobe Photoshop, Adobe Illustrator
JUNE 2021 / Passion Project
Bubbly FUN Caring EASY Optimistic
honestly imperfectly you RELATABLE
SOCIAL MEDIA DESIGN & COPY
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Building the SMS list
Gen Z lives online and SMS is a great way to reach them. Best Suds would most likely take advantage of SMS and alert consumers about promotions and new products.
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Reminder and Awareness
Best Suds wants to highlight their product’s best features to those who don’t know and reinforce those who do know that this is a great product.
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Memes
Using memes is key to connecting with our target consumer: Gen Z. While other brands copy and paste Twitter screenshots, there’s nothing wrong with sprinkling in a branded and cohesive meme.